One of the most highly anticipated Coachella parties is The Neon Carnival, an annual event that ushers in musicians, starlets and the who’s who of festival society with thrill rides, carnival games and live performances by up-and-coming artists. More than a metaphor, this party boasts a legitimate pop-up amusement park.
All guests at the Brent Bolthouse-produced bash enjoyed carnival games and thrill rides including bumper cars, an enormous ferris wheel and a giant slide, in between hitting up the central dance floor, which stayed packed well into the morning hours thanks to sounds spun by DJ Jesse Marco and DJ Kayper as well as Google Play Magnified Artist Ryan Farish and electronica artist John Tejada.
The carnival also celebrated the launch of the highly anticipated A|X Color Pop Watch collection by A|X Armani Exchange. Previewing just before the summer months, the collection is a line of ten fresh, eye-catching unisex timepieces, ranging in color from sun-kissed orange to hint-of-mint green and very berry red. Throughout the night guests such as Emma Roberts, Chord Overstreet, Kellan Lutz, Jessica Szohr, Camilla Belle, Shenae Grimes, among others, stepped up to try their luck spinning the AX Color Pop Watch Wheel, where they were provided the opportunity to win exciting prizes including the stylish Color Pop watches.
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